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Wasted spend, underperforming campaigns, CTR vs benchmarks, CPA trends, search term waste.
Creative fatigue, audience saturation, CPM trends, ad set comparison.
Cross-channel view — which platform sends better traffic, where clicks drop off, channel-level ROAS.
Profit-aware analysis with margin-aware kill/scale/fix recommendations.
H1/meta structure, indexation red flags, broken links, mobile usability, schema markup.
Core Web Vitals, image optimization, render-blocking resources, mobile vs desktop.
SEO + speed + UX red flags, cross-referenced with landing page performance.
Theme performance, page speed, product pages, checkout flow, app bloat, SEO, mobile.
Theme/plugin bloat, page speed, product pages, caching/CDN, SEO, mobile.
Conversion funnel analysis, traffic quality by source, cart abandonment, product page priorities.